Tag: content-creation

Tiago Forte spent all day building a 20,000-word style guide for Claude and called the result bland. The problem is not the guide. Voice profiles capture style but miss voice. Style is sentence length and vocabulary. Voice is how you think. Here is the framework that bridges the gap.

Specialized AI copywriting platforms like Jasper and Copy.ai promise speed through templates and automation. But testing shows general-purpose AI like Claude often delivers better quality business writing with less editing required. In a market growing 18-25% annually, understanding when to use each approach saves time and improves content performance.